T2 / PEBBLE

Founded as a Trust and Safety-first alternative to Twitter, which had become overrun with abuse and misinformation, T2 (later rebranded 'Pebble') tapped Ward 6 to build awareness and drive growth. Ward 6’s messaging and outreach generated rapid-fire coverage in WIRED, Techcrunch, FastCompany, Business Insider, CNN, The Information - more than 2,500 total articles and syndicated pieces. T2 became one of the top four most-named Twitter competitors and earned a mainstage appearance at Collision. The community grew from dozens into the tens of thousands as the platform transitioned to its official name - Pebble - announced with a feature in WIRED.