OURBUS

OurBus is a transportation technology company that creates inter-city bus routes around the country, enabling travel in ‘transportation deserts’ with incredible flexibility and efficiency. They came to Ward 6 looking for help on two fronts: promoting new regional routes and driving ridership, and securing national coverage to attract investors and partners. Results included widespread Associated Press, Chicago Tribune, and Indy Star coverage around OurBus’s replacement of the defunct Amtrak “Hoosier State” line, as well as stories promoting new routes to college towns like Ithaca, NY. In addition, Ward 6 conceived and secured a Valentines Day feature story for the New York Times, which showcased OurBus’s role in keeping long-distance couples together. Through an extensive dive into OurBus’s data, we determined that the PR program alone, even by conservative estimates, drove hundreds of thousands of dollars in ticket sales for the company.