ETICAS.AI

Eticas is an organization focused on bringing ethical AI to the fore, ensuring that companies are training on good data and tracking the real-life impacts of AI-guided systems. Founded in Barcelona, they were looking for a PR sprint to introduce themselves and their founder to US audiences. Ward 6 reached a total potential audience of 129 million readers through pieces in Forbes, InformationWeek, Computerworld, and many others. In addition, we landed their founder two speaking appearances at Collision in Toronto (where she also held media briefings with Axios and FastCompany), which then led to a premium speaking slot at the 2024 Websummit in Lisbon.