When the term “Virtual Reality” first became a topic of general conversation, we all had grand visions for what it would look like when it arrived; largely informed by movies like 1982’s “Tron” and 1992’s “The Lawnmower Man.” We saw complex, fully immersive landscapes entered using headsets and specialized haptic suits.
More than three decades have passed and we’re still not quite there yet. The tech media has overwhelmingly reported on VR as a technology that has underperformed expectations, or even as a fad that’s already passed.
This narrative overlooks companies like YouVisit, a hybrid technology and production house that creates purposeful VR and 360° experiences for brands, corporations, destinations, and universities. Bootstrapped and profitable, the company is living proof that there is true business potential in the world of VR.
YouVisit needed help getting their story out there – not only through the tech press but among trade media that would reach real decision-makers in the industries they serve.
To combat the media’s skeptical take on VR, Ward 6 worked with the internal sales team to build stronger relationships with YouVisit clients. This enabled the marketing team to create a pipeline of VR success stories for use with the media and led to lead-driving placements in travel media, HR trades, higher education media, marketing trades, and retail publications. The company’s internal sales team received incoming leads driven by these pieces.
Furthermore, the announcement of a first-of-its-kind collaboration between an international home décor brand and a worldwide leader in payments technology yielded coverage in coveted Marketing/Ad trade AdAge, as well as CNET and other tech and trade publications. Taken together, and complemented with business coverage in outlets like Forbes, this coverage has helped position YouVisit as a leader in its space and proven that Virtual Reality can equal real ROI.