Public Relations

I got my start in public relations, working for start-up technology companies at the height of the first high-tech boom. I found that media relations is a great place to cut one's teeth for a career in marketing. It's a discipline that not only reinforces great writing and teaches tenacity, but it also requires the distillation of complex concepts into quickly understandable message points - a critical skill that can be applied to all aspects of marketing.

CASE STUDY I: Consumer Launch – Valiant Entertainment

CASE STUDY II: Broadcast – Reputation.com / Consumersearch.com

Viral Video

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Advertising

Advertising is a key component of any large-scale marketing effort. Unlike in media relations (where you speak through the filter of the media), you have more leeway to state your claim directly. Still, the challenge lies in the fact that your audience recognizes that you've paid to be there, and thus they're more likely to question the validity of your messaging. You therefore have to grab and keep their attention with a certain amount of inventiveness. It's a challenge I greatly enjoy. 

CASE STUDY: Trade Advertising  – Newpark Drilling Fluids

Content Marketing

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Social Media

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Branding

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