Thought Leadership Content
Sometimes a company's strongest marketing asset is the experience and insight of its leadership team. Content marketing offers a great vehicle for the exhibition of these insights. Moreover, top-tier publications are often interested in publishing these viewpoints for their engaged audiences. Here are a few pieces written and published on behalf of company leaders:
B2B Content Marketing
Companies that work in the B2B space need to reach very specific customers with equally specific messaging – a challenge compounded by trade publications’ small staffs and minimal resources. Industry-specific online and print outlets most often require that fully vetted and written pieces be submitted to them for publishing, and all content must reflect a high quality of writing while avoiding the temptation for over-promotion.