While supporting digital clients for our agency, I secured a number of broadcast placements as part of our traffic development and thought leadership strategies. For Reputation.com, a service platform dedicated to helping people manage their online reputations through SEO tactics, I booked the company’s founder and CEO on business news programs on networks including FOX News and MSNBC, as well as a number of radio news programs. Consumersearch.com, a product-focused review site (part of the About Group, owned by the New York Times), required a more consumer-facing approach. I booked their top reviewers on numerous national radio programs during the International Consumer Electronics Show (CES), and placed their automobile reviewer in television spots on Fox 5’s “Good Day New York. “