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Marketing for Makers

Ward 6 is marketing for those with great ideas, mind-blowing products, and innovative services - businesses and creators who just want great work, integrated campaign thinking, and clear vision. 

If this sounds like you, if you’re on a mission and you want to tell your story to the world, then by all means let's talk. 

 

For two centuries, the Brooklyn waterfront - designated 'Ward 6' in the 1800s - has been the place where goods come ashore and finally reach the consumers for whom they were created. That's also what effective marketing does: it helps creators find safe harbor and deliver their crafts to the waiting public. Ward 6 Marketing was developed to help makers in technology, media, and creative fields traverse a sea of competition and land solidly with target customers. See how, below. 

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HEATH FRADKOFF

With over 15 years of diverse marketing experience, I have core competencies in strategic messaging, media relations, social media, content marketing, copy development, advertising, branding, and SEO. I’ve worked for companies across multiple industries, including Technology, Education, Media, Professional Services, Law, Arts & Culture, Not-for-Profit, Oil & Gas, and Healthcare.

Please find more background detail at my LinkedIn page, here

I started Ward 6 in an effort to bring this depth and breadth of experience to those creative businesses for whom partnership with a larger agency just might not be the right fit.

Of course, for bigger projects I have a stable of designers, media relations experts, marketers, and other talented creatives I call upon from time to time (hence the "we" in the pages above). 

OFFERINGS

Media Relations

We work with reporters, editors, and producers to tell your story through the filter of the media. Where the news will be seen completely depends on your audience. Your key targets may be online, perhaps they read industry trades. Maybe they’re best reached through the magic of television. We’ll work with you to determine the best way forward and – most importantly – the angle that will get your name and perspective out there.

CLICK TO READ AN EXAMPLE.

Social Media

Success in social is all about being either useful or entertaining. It’s not enough to just be out there, you have to find a purpose in the daily lives of your target consumers. It’s not easy. Nobody wants to be sold to on social. We can help you figure out how to ingratiate your business with your audience, and build communities around your story. We’ll help you understand what to post, how often, and we’ll manage the program from start to finish.

Content Marketing

Words are important. When it comes to your marketing, the right words can go any number of places: your website, your social campaign, byline articles, your printed collateral – really anything. The right words help you tell your own story. We develop the right content for you, tailoring it for just the right audiences in just the right places. 

CLICK HERE FOR SAMPLES.

Messaging and Positioning

“Know thyself” reads the ancient quote (attributed to the temple at Delphi, according to Greek texts – in case you’re ever quizzed). It’s as true today as it was millennia ago, and applies particularly to any growing business. Figuring out how to describe your business to the world is vital to building an effective promotional plan. How you articulate what you do determines how your customers think of you.